MUNYATUL, AULIYA (2020) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMILIHAN TEMPAT WISATA TAMAN SARIRASA WATERPARK SAMPANG CILACAP. Other thesis, Fakultas Ekonomi.
|
Text
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMILIHAN TEMPAT WISATA TAMAN SARIRASA WATERPARK SAMPANG CILACAP.pdf Download (7MB) | Preview |
Abstract
The purpose of this study was to analyze the influence factors on the decision of choosing Taman Sarirasa Waterpark Sampang tourist attractions. The number of samples in this study were 75 respondents using the incidental sampling method. This study uses multiple linear regression analysis analysis methods. The results of this study indicate that there is a simultaneous influence on variables (individual income, travel costs, length of trip, facilities, and the price of admission to attractions) to the selection decision, seen significant values below 0.05 and calculated F value (24.729) ˃ F table (2.35). The results of this study also show the value of t arithmetic on individual income variables of (3.661), travel time of (2.106), facilities of (2.683), and the price of admission to attractions of (2.790) greater than t table (1.666) then stated there is a positive influence on the election decision. While there is one variable whose t value has a negative influence on the selection decision, namely the variable cost of travel with the t value of -0.711. In the test of determination there is an influence of 61,6% of the independent variable (individual income, travel costs, length of trip, facilities, and the price of admission to a tourist attraction) on the dependent variable (selection decision). While as much as 38,4% is influenced by other variables and is not included in this regression analysis, such as the quality of facilities, services, and others.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | A General Works > AI Indexes (General) |
| Divisions: | Fakultas Ekonomi > Prodi Manajemen |
| Depositing User: | Ahmad Mukhlasin Alkasuba |
| Date Deposited: | 31 Aug 2020 06:55 |
| Last Modified: | 31 Aug 2020 06:55 |
| URI: | http://repository.unugha.ac.id/id/eprint/986 |
Actions (login required)
 |
View Item |